My Work


For over 10 years I’ve worked in the premium e-tailer space crafting brand image, positioning, and voice for internationally recognized cultural entities in fashion, art, jewelry, media, hospitality, and sustainable tech. My focus is on:

  • Brand strategy + positioning

  • Omnichannel content direction

  • Editorial direction

  • Digital + influencer marketing strategy

  • Partnerships + community building

  • Team management and mentorship